Management Team

Alchemist Management Executive Team:


Jeff Aronson is a highly successful, serial entrepreneur whose vision and leadership have been the driving force behind Green Bullion Financial Services. Well before his 40th birthday, Aronson has already created and been at the helm of a pair of multi-hundred million dollar companies.Prior to forming Green Bullion in 2007, Jeff spent some time in the music industry in New York before plunging headlong into a 6-year self-education in the metallurgy business. He crisscrossed the nation, apprenticing at large and small metal refineries. During this time, Aronson learned from masters of the craft about the many heat and chemical-driven methods of separating metals.In 2001, Aronson left his position as the senior sales and operations manager for a large refinery to launch his own venture, Albar Metals. By 2006, Aronson had built Albar into one of the most successful precious metal refineries in the nation. Albar Metals was recognized twice by the prestigious Inc. magazine when it appeared on the “Inc. 500” list of fastest-growing companies in both 2006 and 2007. Albar also appeared as part of Entrepreneur magazine’s “Hot 500” in 2007.In 2007, Aronson had the idea to create a direct-to-consumer precious metals refining business. This concept had not previously been tested on a large scale, and would be a revolutionary change for the refining industry. Aronson believed that with the proper logistical support and a robust customer service front-end, customers would come. Aronson launched Cash4Gold and its parent company Green Bullion Financial Services in April 2007 and achieved instant success.The public seized upon the Cash4Gold value proposition of providing a quick, easy, safe and discreet way to monetize old, broken and unwanted jewelry. Since it was launched, Cash4Gold has provided its services to over 900,000 customers worldwide who have received millions of dollars for their items.In 2009, Aronson took Green Bullion to the next level, running a smash-hit Cash4Gold advertisement during the Super Bowl. Cash4Gold rapidly became one of America’s most widely recognized brands and part of the nation’s pop lexicon, garnering countless mentions in leading media outlets. Aronson’s groundbreaking idea for mail-in gold buying spawned an entire industry based on its innovative business model.Toward the end of 2009, Aronson again drove Green Bullion and Cash4Gold another great leap forward, expanding the companies internationally by offering their services in the United Kingdom, Canada, Germany, Spain and the Netherlands.

In 2010 Aronson expanded again by rolling out DevTel Products, building upon the pre-existing customer service and marketing infrastructures of Cash4Gold and the expertise derived from running one of the most successful direct response advertising campaigns in history. Aronson’s vision for DevTel has become reality—a company developing products for television while delivering high value and top-notch customer service to its customers.

Additionally, In 2010, fueled by his passion for Jiu Jitsu and mixed martial arts, as well as a strong conviction that mixed martial arts, the fastest growing sport in the world, represented a unique investment opportunity, Aronson launched Alchemist MMA as a full service sports agency focused on the niche yet high growth industry.
Recognitions & Awards

Jeff Aronson has been extensively quoted by top media outlets in the United States and the United Kingdom and has been featured in publications around the world.

Among the dozens of top-level press outlets that have featured him are The New York Times, The Washington Post, The Wall Street Journal, Fortune Magazine, The BBC, The Times of London, The Guardian, Bloomberg and all major news cable networks including MSNBC, CBS, NBC, ABC, Fox News and CNN.

Aronson has also received numerous accolades for his business achievements. Among his many accomplishments are the following:


-Named #4 Direct Response Marketer of the Year by Response Magazine

-Awarded best commercial of the Super Bowl by Entertainment Weekly Magazine
-Ranked as number 56 on the list of 100 largest private companies in Florida by the South Florida Business Journal

-Keynote speaker at the closing session of Response Expo, which is the premier event for the direct response marketing industry (presentation included case study of the success of Cash4Gold’s Super Bowl ad and T.V. commercials


-Albar recognized by the prestigious Inc. 500 Magazine as one of the fastest growing companies


-Albar listed as #57 in Entrepreneur Magazine’s Hot 500 List

-Albar recognized by the prestigious Inc. 500 Magazine as one of the fastest growing companies

 MC Hammer – CEO

Three-time Grammy Award-winner MC Hammer serves as the CEO of Alchemist Management. Through his leadership of the firm, Hammer will create opportunities for Alchemist Management clients in entertainment, sports and other business arenas. Hammer is one of the most prolific recording artists of all time. He has been recognized with numerous industry awards, has managed a record label and has produced a cable television show, “Hammertime” on A&E. In addition to his international music and entertainment success, Hammer has extensive experience working in sports management. In the early 1990’s, Hammer managed one of the all-time greatest fighters, Evander Holyfield, to the world heavyweight boxing championship.Hammer has represented a number of other top professional athletes during their careers. Recently, Hammer became one of the most influential figures on the social media platform Twitter with over 2.7 million followers. He has been a featured speaker covering social media and business at top colleges and universities such as the business schools at Stanford University and at Harvard University. Hammer is a native of Oakland, California. He and hiswife Stephanie have been married for 24 years and they have six children.

 LEX MCMAHON – President

Lex McMahon is the President of Alchemist Management. McMahon is known for creating meaningful opportunities which raise an athlete’s overall brand profile, both within the world of MMA, as well as in mainstream consumer entertainment. McMahon has established himself as one of the foremost experts in the MMA industry, having managed some of the sports most elite fighters and brokered many complex and lucrative sponsorship deals. As President of Alchemist, McMahon oversees day-to-day operations and is deeply involved with talent relations. He also works closely with fighters on initiatives designed to grow their careers and increase their public profile.

McMahon served his country on the battlegrounds of Mogadishu, Somalia while in the U.S. Marines in the early 1990’s. More recently, McMahon combined the leadership skills he learned in the Marines with his passion for MMA and co-founded Train the Troops MMA – an organization whose purpose is to facilitate the integration of MMA fighting techniques into the training curriculum of active military units. He has organized a number of training sessions bringing the top fighters in MMA to military bases for one-on-one instruction with American troops.

McMahon holds a B.A. in English from University of California at Santa Barbara, a J.D. from California Western School of Law and an MBA from Pepperdine University’s Graziadio School of Business and Management Executive MBA program. Find Lex on Twitter.

 NIMA SAFAPOUR – Vice Present of Business Affairs and General Counsel

Nima Safapour is the Vice President of Business Affairs and General Counsel at Alchemist Management. In this role, Safapour works strategically to manage fighters’ careers, secure sponsorships and handle all legal affairs on behalf of the company.

Before joining Alchemist Management, Safapour spent years practicing corporate and business law in Los Angeles. He eventually made the transition into sports by forming No Limits Media Group, a sports management firm. In addition to his work with American fighters, Safapour also specializes in representing European and South American mixed martial artists who compete in top promotions. Safapour used digital, social, entertainment and news media platforms to heighten the profiles of his fighters and enrich their careers.

Safapour began training in Brazilian Jiu-Jitsu at the age of 16. Throughout the course of his college and legal education, he lived in San Francisco, Los Angeles, New York City, and Rio de Janeiro. As a result of his travels, Safapour trained extensively with members of the legendary Gracie family, pioneers in the sport of Brazilian Jiu-Jitsu. On that foundation, he built a strong network of relationships within the MMA community.

Safapour is involved in two non-profit organizations, LA Net and the Victor Pineda Foundation. LA Net organizes summer camps for children living in foster and dependency care in Los Angeles, and the Victor Pineda Foundation raises awareness for the rights of children living with disabilities in the United States.

Safapour is a licensed member of the California Bar Association. He received his B.A. in Political Science from UCLA, and he earned a J.D. from Columbia University.

Follow Nima on Twitter.

Reed Kuhn – Strategic Advisor

Reed Kuhn is a Strategic Advisor for Alchemist Management.  In this role, he performs analytics on each Alchemist fighter’s performance, including technical data such as individual strike accuracy, timing, target and frequency, takedown and ground game, anthropometric advantages, and overall MMA fight trends and strategy.  In addition to processing raw data on each Alchemist fighter, he performs historical background analyses on each Alchemist opponent.  Relaying this data to fighters and trainers helps refine each individual’s strategy and fight preparation during training camps, and reveals insights into opportunistic drivers of MMA competition.

Based in Washington, D.C., Kuhn provides a competitive advantage in the development of each athlete’s training regimen.  These observations provide invaluable strategic resources for Alchemist fighters, allowing them to evaluate opponent fight styles and performance metrics.  His work enables Alchemist fighters to predict as much as possible what opponents may do next in an upcoming bout, while clearly identifying the strengths and weaknesses of each fighter.

An experienced strategy management consultant, Kuhn’s professional background includes providing strategic counsel to leading global companies across a variety of industries, including aerospace, defense, energy, utilities, and consumer goods. As a former scientific consultant for the U.S. Department of Defense, he analyzed the limits of human performance, working towards the potential development of “metabolically dominant” warriors.

Kuhn’s foray into MMA statistical analysis began through a research fellowship with FightMetric, the official statistics provider to the UFC. Since then, his unique analytical research has been published by a variety of leading MMA websites and magazines. Samples of his work can be seen on his blog,, and in his upcoming book “Fightnomics.” To see the latest stats for UFC events, follow him on Twitter.